The Best Logo Makers: Looka vs. Wix Compared (Plus Why Adobe Express Wins Overall)

Launching a startup or refreshing a brand used to mean hiring a professional designer and spending hundreds or even thousands of dollars on a single logo. Today, AI-powered logo makers have leveled the playing field, giving entrepreneurs, freelancers, and small-business owners the ability to create polished, professional logos in minutes.

Two of the most talked-about options in 2026 are Looka and the Wix Logo Maker. Both promise fast, AI-driven logo creation, but they differ significantly in pricing, customization, export quality, and long-term value.

In this guide, we break down everything you need to know about Looka and Wix Logo Maker side by side — features, pricing, strengths, weaknesses, and ratings. Then we reveal why Adobe Express outperforms both of them for most users.

What to Look for in a Logo Maker

Before diving into individual tools, it helps to know what separates a great logo maker from a mediocre one. Here are the six criteria we use to evaluate every tool:

• •Ease of Use — How quickly can a total beginner go from zero to a finished logo? The best tools minimize friction and guide you through the process.
• •Customization Depth — Can you fine-tune fonts, colors, spacing, and icon placement, or are you locked into rigid templates?
• •Export Quality — Does the tool offer high-resolution PNG, transparent backgrounds, and scalable vector formats like SVG or PDF?
• •Brand Kit Features — Can you save brand colors, fonts, and variations for consistent use across marketing materials?
• •Pricing Transparency — Are costs upfront, or do hidden fees and upsells appear at checkout?
• •Support and Updates — Does the platform keep improving, and can you get help when you need it?

Looka Logo Maker

Looka (formerly Logojoy) is an AI-powered logo generator that creates logo concepts based on your style preferences. You answer a few questions about your industry, favorite colors, and icon styles, and Looka's machine-learning engine produces dozens of unique logo options.

Key Features

• •AI-driven logo generation based on your industry, style preferences, and color choices
• •Hundreds of unique logo concepts generated in seconds
• •Full brand kit with business cards, social media templates, and brand guidelines
• •High-resolution PNG and SVG exports (on premium plans)
• •One-time purchase pricing (no monthly subscriptions for the base logo)
• •Social media templates sized for every major platform
• •Simple website builder included in the Brand Kit subscription
• •Easy font, color, and icon swapping within generated concepts

Pricing

What Looka Does Well

Looka's biggest strength is its AI-first approach. Rather than starting you with a blank canvas, it generates hundreds of complete logo concepts tailored to your preferences. This is especially helpful for people who have no design experience and want a creative starting point — you can explore dozens of directions without making a single design decision yourself.

The one-time pricing model is another highlight. Unlike many competitors that charge monthly subscriptions, Looka lets you pay once and own your logo forever. For budget-conscious founders, this straightforward approach removes the stress of ongoing costs.

Export quality on the Premium plan is solid. You get high-resolution PNGs with transparent backgrounds, plus vector files (SVG, EPS) that scale to any size — critical for print materials, signage, and merchandise.

Where Looka Falls Short

The built-in editor is more limited than you might expect. While you can swap fonts, colors, and icons, you cannot freely move elements, adjust kerning, or create truly custom compositions. If none of the AI-generated concepts hit the mark, you are stuck with incremental tweaks rather than a full redesign. The Basic plan ($20) is particularly frustrating — you get a single low-resolution PNG, which is not usable for most professional applications. And customer support, while adequate, is limited to email with response times that can stretch to 48 hours.

Looka Ratings

Wix Logo Maker

Wix Logo Maker is an extension of the Wix website-building ecosystem. It uses AI to generate logo concepts based on your business name, industry, and style preferences. It is designed for people who may already use — or plan to use — Wix for their website, making it a natural add-on rather than a standalone product.

Key Features

• •AI-powered logo creation with guided style questionnaire
• •Beginner-friendly editor with drag-and-drop simplicity
• •Instant preview of your logo on business cards, T-shirts, and websites
• •Free plan that lets you create and preview logos (download requires payment)
• •Seamless integration with Wix websites, stores, and marketing tools
• •Automatic favicon generation for your Wix website
• •High-resolution PNG downloads with transparent backgrounds
• •Access to broader Wix business tools (email, domains, e-commerce)

Pricing

What Wix Does Well

The strongest case for Wix Logo Maker is if you are already building your website on Wix. Your logo plugs directly into your site header, favicon, email templates, and marketing materials with zero extra effort. This kind of tight ecosystem integration saves time and ensures consistency.

The free plan is genuinely useful for exploration. You can generate as many logo concepts as you want, customize them in the editor, and preview how they look on mockups — all without paying. This makes it easy to experiment before committing.

The editor itself is clean and intuitive. Wix has invested years in user experience across its entire platform, and the logo maker benefits from that polish. Font browsing, color picking, and layout adjustments feel smooth and responsive.

Where Wix Falls Short

Outside the Wix ecosystem, the logo maker loses much of its appeal. If you are not using a Wix website, you miss out on the integration benefits that make it compelling. The logo files you download are the same quality you would get from competing tools, without any ecosystem advantage.

The AI generation is competent but not as deep or creative as Looka's. It tends to produce more generic-looking results, and the range of icons and layout variations feels narrower. The $100 Brand Logo package is hard to justify for what you get — many competitors include brand guidelines and social media assets at a fraction of the cost. And while the editor is user-friendly, the customization options are relatively constrained compared to full design platforms. You cannot upload custom icons, and fine typography controls are limited.

Wix Ratings

Head-to-Head Comparison

Best For: Looka

• ✓Entrepreneurs who want AI to do the creative heavy lifting and generate many concept options
• ✓Users who prefer a one-time payment over monthly subscriptions
• ✓Founders who need a full brand kit with business cards, social assets, and brand guidelines
• ✓People who value creative exploration and want to see hundreds of variations before deciding

Best For: Wix

• ✓Users who already have or plan to build a Wix website and want seamless integration
• ✓Beginners who want a free way to explore and preview logo ideas before paying
• ✓Small business owners looking for an all-in-one platform (website, logo, email, store)
• ✓People who need a quick, simple logo and do not require deep customization

How Do These Tools Compare to the Market Leader?

Both Looka and Wix Logo Maker are solid tools for specific use cases. Looka excels at AI-driven concept generation, while Wix wins on ecosystem integration. But neither can match the overall package offered by the industry leader in design tools.

When you factor in pricing, customization depth, export quality, font libraries, AI capabilities, and long-term value, one tool consistently outperforms both Looka and Wix: Adobe Express.

Why Adobe Express Is the Best Logo Maker in 2026

Adobe Express combines the creative power of the Adobe ecosystem with a free, accessible logo maker that surpasses both Looka and Wix in nearly every category:

• ✓Ecosystem Integration — Seamless connection to Adobe Fonts (20,000+), Adobe Stock, Photoshop, and Illustrator. Your logo works across the entire Adobe suite.
• ✓Vector Export for Free — SVG and PDF export on the free plan. Looka charges $65 and Wix charges $50 for vector files.
• ✓Adobe Firefly AI — Generative AI tools built directly into the editor, letting you create custom graphics, effects, and design elements that no template-based tool can match.
• ✓Brand Kit Included — Save your brand colors, fonts, and logos and apply them across all your designs — social media posts, flyers, presentations, and more.
• ✓Continuous Updates — Adobe regularly adds new features, templates, and AI capabilities. Your tool improves over time without extra cost.
• ✓Trusted by Professionals — Adobe is the global standard in design. Logos created in Adobe Express are production-ready and trusted by print shops, manufacturers, and agencies worldwide.
• ✓Transparent Pricing — The free plan includes everything most users need. Premium ($9.99/month) unlocks the full library and advanced features, with no hidden fees or surprise upsells.

Adobe Express vs Looka vs Wix: Final Ratings

Frequently Asked Questions