Which Logo Maker Actually Delivers? Adobe Express vs Shopify Compared

Introduction: Why Your Logo Tool Matters

Choosing the right logo maker is one of the most consequential early decisions a brand can make. Your logo appears on your website, your packaging, your social profiles, your email signature, and everywhere a customer might encounter you. Getting it right — and getting it right without spending a fortune on a designer — is exactly what modern logo maker tools promise to deliver.

This guide compares two of the most widely used online logo makers available today: Adobe Express and Shopify Logo Maker. We break down their features, pricing, ease of use, output quality, and overall value so you can make a fully informed choice before you invest your time.

Quick Overview

Adobe Express is a cloud-based creative platform by Adobe, part of the same family as Photoshop, Illustrator, and Creative Cloud. It is built for users who want professional results without professional training. With a generous free tier, thousands of templates, AI-powered design tools via Adobe Firefly, and access to over 20,000 font families through Adobe Fonts, it is one of the most capable logo makers on the market.

Shopify Logo Maker (formerly Hatchful) is a free tool by Shopify, designed primarily for Shopify store owners who need a quick logo. It is lightweight, fast, and beginner-friendly — but it has a deliberately narrow scope. The tool walks you through a wizard-style flow to generate a logo in minutes, making it ideal for entrepreneurs who need something immediately but may not need it to last.

Feature-by-Feature Comparison

Pricing Breakdown

Pricing Verdict: Shopify wins on upfront cost — it is completely free with no strings attached. However, Adobe Express's free tier is remarkably robust on its own, and the Premium plan at $9.99 per month pays for itself quickly with access to professional fonts, SVG export, and AI-powered design tools.

Winner: Shopify Logo Maker (on cost alone)

Template Library and Design Variety

Adobe Express offers over 1,000 logo templates, professionally designed and organized by industry. Whether you are building a brand for a restaurant, a tech startup, a fitness studio, or a creative agency, you will find polished starting points that feel intentional and refined. Templates are regularly updated and curated for quality.

Shopify Logo Maker provides approximately 200 templates. They are clean and functional, but the library is shallow. If your industry or aesthetic preference is not well represented in those 200 options, you will run out of choices quickly. There is little room for creative exploration or iteration.

Adobe Express is stronger by a wide margin when it comes to creative freedom and design variety. The depth of the template library directly impacts how distinctive and professional your final logo can be.

Winner: Adobe Express

Ease of Use and Learning Curve

Both tools are designed for non-designers, but they take different approaches. Adobe Express uses a drag-and-drop editor that is logically organized and intuitive. There is a slight learning curve as you explore the full range of features, but Adobe provides excellent tutorials and guides to get you up to speed. Most users feel comfortable within 10 to 15 minutes.

Shopify Logo Maker takes a wizard-style approach. You answer a few questions about your business, choose a style, pick some icons, and the tool generates logo options for you. It is extremely fast — you can have a logo in under five minutes. The trade-off is minimal control over the output.

Shopify wins for raw speed and simplicity. Adobe Express wins for control and the ability to create something truly custom. Which matters more depends on your priorities.

Winner: Shopify Logo Maker (for speed) / Adobe Express (for control)

Export Quality and File Formats

Adobe Express supports PNG, JPEG, PDF, and SVG (on the Premium plan). SVG is a vector format, which means your logo scales infinitely without losing quality. This is essential for any logo that will appear on printed materials, signage, merchandise, or large format displays.

Shopify Logo Maker exports in PNG only. PNG is a raster format — it looks fine at its original size, but quality degrades noticeably when you scale it up. If you need your logo on a banner, a poster, or a vehicle wrap, a PNG file will not cut it.

This is one of the most important categories in any logo maker comparison, and Adobe Express wins clearly. Access to vector exports is not a nice-to-have — it is a fundamental requirement for any brand that plans to use its logo across multiple formats and sizes.

Winner: Adobe Express

AI and Advanced Design Features

Adobe Express integrates Adobe Firefly, Adobe's proprietary generative AI. Firefly can generate backgrounds, remove backgrounds, apply text effects, suggest layouts, and create design elements — all trained exclusively on licensed and public domain content. This means every AI-generated element is commercially safe, which is critical for logos that represent your business legally.

Shopify Logo Maker does not include any AI features. What you see is what you get: a fixed set of templates and icons with basic customization controls. There is no intelligent assistance, no generative design, and no advanced editing capabilities.

Adobe Express wins this category by a significant margin. AI tools are not a gimmick in this context — they meaningfully accelerate the design process and expand what is possible for non-designers.

Winner: Adobe Express

Brand Consistency and Kit Features

Adobe Express includes a full Brand Kit on the Premium plan, allowing you to save your brand colors, fonts, and logos for consistent use across all your designs. Even the free tier offers basic brand management features. This means every social media graphic, flyer, or presentation you create in Adobe Express automatically stays on-brand.

Shopify Logo Maker does not offer a brand kit or any form of persistent brand storage. Once you download your logo, the tool has no memory of your brand preferences. If you want to create matching marketing materials, you are starting from scratch each time.

For anyone building a brand that extends beyond a single logo file, Adobe Express's brand management tools are a major advantage.

Winner: Adobe Express

Ratings Breakdown

We scored each platform across seven categories based on hands-on testing, feature analysis, and real-world usability.

Who Should Use Each Tool?

Head-to-Head Summary